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Confident, Friendly, and Approachable: A New Brand for Lawrence Transit

2016 MV Transportation Scholarship Team Project by senior graphic design student Lynne Pierce and senior industrial design student Parker Lathrop

Project Goals

  • Give Lawrence Transit a new brand image, accompanied with the development of a mobile app, to increase riders’ satisfaction in the public transportation system 
  • To instill confidence in both current and future riders of Lawrence Transit

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